If you have a website that you want to rank in the search engines, in particular Google then you will find the following list of 50 creative ways to build backlinks very useful for your SEO campaigns. Take a look at the list that follows and mix and match the ideas presented here to help you build a diverse and strong backlink profile.
1) Make lists
People love to link to lists like the top 10 movies, 50 ways to increase productivity etc. This is especially so if they are on the list. Other examples include, 50 most important people online, 100 best movie quotes or 50 ways to build backlinks etc. Lists like these get Dugg all the time and often become “authority documents”.
2) Hire a publicist
Approach a good public relations firm and get them to write interesting and useful content to publicise your website. Clearly articulate to the PR firm to help you build permanent links and not cheap content that disappears after a month.
3) Engage a consultant
Outsource your link building to a good SEO firm that provides low-risk high-quality links or train under a link building coach to learn how to build your own backlinks effectively.
4) Use Diigo
Diigo is a online bookmarking service that provides a browser add-on for more convenience. As a website owner, you can highlight portions of your own web pages that you think will be of particular interest to potential visitors and bookmark it. You can also attach sticky notes to specific parts of your web pages. These information — highlighted paragraphs, sticky notes, and the original url — are saved on Diigo servers, where you can easily search, access, sort and share this collection from any PC or even iPhone.
5) Perform studies and present statistics in a graph
Perform studies that offer interest insights to a certain topic and create a graph to present your findings. People often share studies like these hence will create many backlinks for you.
6) Becoming the authority and make it easy to link you
7) Social bookmarking using Delicious
Delicious is a bookmarking service site that is trusted, respected and of high “trust and authority”. The real power to using Delicious isn’t with bookmarking sites and URLs of interest to you. The real and widely untapped power for using Delicious for link building comes from tagging URLS of interest to you, not bookmarking.
8) Scam exposition
Writing posts that expose a scam or a scammer works all the time because controversial content are very viral and will be a link magnet! However do take note that you need to have solid proof to expose someone.
9) Using PPC as a link building tool
PPC is paid advertising where you buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.
10) Use quizzes and tests
Quizzes or tests go viral very quickly hence build backlinks very rapidly as people like to share or show off the results they got from a particular quiz or test. “Mark completed the quiz ‘Are You Awesome?’ with the result AWESOME!.” Sounds familiar? Yep, Facebook! And it’s popping every minute! Why do you think the IQ test industry is so big?
11) Article submission and syndication
Write an article and submit it to selected article directories like EzineArticles, GoArticles, iSnare etc. Do remember to include anchor text linking to your website to build backlinks to your website. After submission, syndicate your article. This option should be available in good article directories as mentioned above. The great thing about good article sites is that their article pages actually rank highly and send highly qualified traffic.
12) Press release
Write a good, compelling and newsworthy press release about your website and syndicate it. If you have the contacts, email it to some handpicked journalists and bloggers by personalizing the email message.
13) Exchange articles with other webmasters
After writing an interesting and newsworthy article, email a few webmaster friends asking them for their feedback and/or if they would mind referencing it in their own website if they find your information useful.
14) Cover developments to the hottest current news
Write about, and link to, companies with “in the news” pages. They link back to stories and blog posts which cover their developments. This is obviously easiest if you have a news section or blog. Do a Google search for [your industry + “in the news”].
15) Online directory submissions
Submit your site to DMOZ and other directories that allow free submissions. There are also paid directories for you to submit your website. Some paid directories give more link juice to your website. Remember, quality matters.
16) Your own directory
Create your own topical directory about your field of interest. Link to your own site and deep-link to important content where possible. To attract links automatically, make your directory a truly useful resource.
17) Meme Trackers
Look at meme trackers to see what ideas are spreading. If you write about popular spreading ideas with plenty of original content (and link to some of the original resources), your site may get listed as a source on the meme tracker site.
18) Contribute content on Squidoo
Contribute valuable content on midget blogs such as Squidoo. Squidoo has a user-friendly interface where content providers can just drag and drop modules. You can get some really solid backlinks and a chance to get some quality traffic too.
Another place to build backlinks is to write a good quality article and post it on Hubpages. However, do note that you might need to have a very solid article for the moderators at Hubpages to do-follow your links because they’ll look at your article first and they’ll decide if it’s worth do-following your links.
20) Giveaway your documents
Submit your content or articles as documents on document submission sites and get away with a link. You can also submit a free report you already have, no duplicate content issue. Here is a list of document submission sites:
21) Guest blogging
Guest blogging involves you writing a guest post on another blogger’s website. You can use this service, http://myblogguest.com/, to reach new audience, build your brand, network, build links to your site etc through guest blogging.
22) Using videos
Creating videos is another easy way to get a backlink. For the camera-shy, you can always make use of camtasia or powerpoint to create professional videos. Here are some video submission sites you can use:
Dailymotion – Upload your own video and get a link in the profile page.
Videojug – Upload how to videos.
Viddler – You get a link on EACH video you submit!
23) Online classifieds
Craigslist is one such cheap or free classifieds service online where you can submit your link depending on your category and offer.
24) RSS feed
If you publish an RSS feed and your content is useful and regularly updated, some people will syndicate your RSS content (and some of those will provide links; unfortunately, some will not).
25) Forum postings
Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links and potentially read your site, link at your site, and/or buy your products.
26) Make use of torrents
This is a similar idea to submitting your report or articles, but this time you give them away via Torrent. You get a link on the torrent search engine’s description area. One example of a torrent site is Fenopy.
Create a petition related to your niche and introduce yourself with a link to your blog. Here are some petition sites you can use to make your own petition:
28) Yahoo! Answers
Ask or answer questions on Yahoo! Answers and provide links to relevant resources, that would mean your website links.
29) Utilising Google groups
In a group or community, people like to share and learn from each other. Ask or answer questions on Google Groups related to your niche and provide links to relevant resources, which can be backlinks to your website.
30) Backlinks at Wikipedia
If you run a fairly reputable company, create a page about it in the Wikipedia or in topic specific wikis. If it is hard to list your site directly, try to add links to other pages that link to your site.
31) Write testimonials for others
Write a great testimonial for a product or service that you used. This can get you a link from a very authoritative site and has a big chance to drive you loads of traffic.
Commenting on other blogs may not provide much direct search engine value. However, if your comments are useful, insightful, and relevant, they can drive direct traffic to your site. They also help make other bloggers become aware of you, and they may start reading your blog and/or linking to it.
33) Link trading
Swap some links with relevant partners on a small scale. When swapping links, try to get links from within the content of relevant content pages. Do not try to get links from pages that list hundreds of off topic link partners. Only seek link exchanges that you would consider pursuing even if search engines did not exist. Instead of thinking just about your topic when exchanging links, think about demographic audience sets. Stay away from the link trading hubs and networks.
34) Make a donation
There are some blogs there that has an Amazon Wishlist or a “buy me a drink” donating buttons. Most of them lists down all the people who have donated in some way. They may include your link via blogroll or via a post. These are normally permanent links.
35) Create a Firefox extension
If you are not programmer, hire one to build a Firefox extension. If your extension gets approved, that’s a permanent link on addons.mozilla.org, which is PR 9!
36) Sell WordPress themes
Giving away WordPress themes with footer linking back to your site creates wonderful backlinks for you but what if you sell them? You get the link and the cash. Besides, selling your WordPress theme instead of giving it away pumps up its perceive value.
37) Getting backlinks using eBay
Sell items on eBay and offer to donate the profits to a charity. Many charities will link both to the eBay auction and to your site.
38) Buy older established sites
It may be faster to buy an old site with a strong link profile, and link it to your own site, than to try to start building authority links from scratch.
39) Do-follow list
Spend 30 minutes a day commenting on do follow blogs and you’re in for some quality targeted backlinks. This takes a lot of time though because you have to read the blog post, spark some conversation and “appear” natural. Worth the effort though!
40) Hold a contests
Contests attract backlinks. A few-hundred-dollar prize can result in thousands of dollars worth of editorial quality links.
41) Check competitors’ backlinks
Check out what your competition is doing to get good ideas for backlinks. You can use ‘Open Site Explorer’, an excellent backlink tool created by the knowledgable folks over at SEOmoz. With the free version, you can check where links are coming from.
42) Internal Links
Internal links from one blog post to another blog post on your site also count as backlinks.
Each time you write a blog post, try and backlink to a previous post. That way you are also adding another backlink. Plus you are enticing your visitors to see some of your other previous posts.
43) Submit your software to Freeware or Shareware sites
Search engines love Freeware and Shareware sites and submitting your software to these sites is a great way to obtain backlinks and boost traffic. Don’t have a software product? Fret not, you can always convert your ebook or article into a .exe and submit the PAD file to these sites.
44) Guest book commenting
Guest book commenting is a largely forgotten and ignored method of backlinking that will get you links from sources that most of your competitors don’t know how to find and use.
45) Use embeddable images/widgets
A good example of this is “The Oatmeal” which had things like the “Are You Addicted to Twitter?” quizzes, where people could embed their own results.
Infographics with embeddable inputs also help build many backlinks because people are much more likely to share a pretty infographic or a interesting widget than they are to just link to a random website. If you can give them something to share, they won’t mind using your pre-defined HTML and including your backlink.
46) Write extensive reviews
Write an extensive review of a particular product or service you used and it naturally built hundreds of links for you. Extensive reviews on the Internet quickly gain popularity and become viral. Sites like Mahalo and Wikipedia are always on the lookout to naturally link to great information.
Hence a great review will get a bulk of backlinks. The key is to get in-depth and provide information that doesn’t exist in other places in its entirety. If you aren’t covering every aspect of the product or service you are reviewing, don’t bother creating reviews like this.
47) Writing about the hottest trends
Blog about the hottest trends and you will soon find many comments and backlinks to your site. This is because people are already currently searching for information about the particular hot trend and would love to have the latest information or opinion about the trend. If your post is excellent, people wouldn’t mind sharing it with a link back to your site.
48) Create how-to guides
How to guides are so successful in building backlinks that companies have been built around just that content type. Just look at sites like eHow, which has over 11 million backward links and is considered to be the 43rd most popular site in the US according to Alexa.
49) Create Memes
Internet Memes refer to any concept that spreads across the Internet. This can include stories, quotes, images, videos or audio. Memes are also typically humorous in nature, and people love sharing a good joke. That is why Memes are viral on the internet.
People like being entertained, and if they find something particularly entertaining, they’ll pass it along to their friends, who in-turn pass it on to their friends, and so-on and so-forth. That’s how content goes viral. And that also creates backlinks for you in the places on the internet people embed you Memes on.
50) Google Plus Profiles
Creating your profile on Google and add custom links with anchor text that helps Google determine what other sites think your site is about . On Google Profiles, you can add additional information along with the link including videos and photos.